As a business owner, you know the importance of branding and marketing to attract customers. One of the often-overlooked but vital aspects of your company’s branding is your custom office signs. It serves as the first impression of your business and can communicate your brand identity, values and services to your customers.
Don’t Get Overwhelmed!
With an array of options available in the market, choosing the right custom office signs can be confusing. This blog post is designed to help business owners in selecting the best office signage that suit their business needs.
Understand Your Brand Identity
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Your office signs should reflect your brand’s identity, so it’s essential to consider your brand’s visual design when choosing your custom signs. Think about your color scheme, typography, logo, and any other visual elements that define your brand. Make sure you choose a color combination that not only targets your customer’s behavior but also resonates with your brand. This way, your office signs will help build your brand’s recognition and boost your overall marketing efforts.
Take Your Office Location into Account
The location of your office plays a critical role in selecting the right office signs. If your office is located in a high-traffic area, more prominent, very large signs would be appropriate to capture the attention of potential customers.
For an office building located at the end of a street, however, a smaller office door sign would be sufficient, perhaps custom office door signs that announce your location as visitors approach it. Consider the distance between the office door signs and the audience and the angle they will be looking at such signs. This way, you can choose the correct size, design, and layout to fit your business door signs requirements for your specific office.
Choose the Right Shape and Size
The shape and size of your office signs should depend on various factors, including the type of business, location, and space available.
If your office is in a multi-story building, you may need office signs with directional arrows to help customers find their way easily. If your office is tiny, you may want to consider a smaller sign to avoid cramping or overwhelming small spaces. For a more modern or quirky brand, a unique shape like a rounded or abstract sign could be appropriate for your custom door signs.
Use Quality Materials
Your office signs represent your brand, so it’s essential to choose the right materials. Depending on your business and location, you may need weather-resistant, long-lasting, or eco-friendly materials.
If you’re placing your sign indoors, such as a lobby sign or small sign for your conference room,a vinyl banner or plastic signs may be an excellent option. For outdoor signs, you may want to consider Aluminum, Acrylic or Wooden signs that can resist weather damage while being visually attractive. While plastic signs may seem like a simple option for signs indoors, these same plastic signs can begin to fade and crack when exposed to the elements.
Make sure you choose quality materials that fit your budget and brand.
Get Professional Help
No, not that kind! But when it comes to designing your office signs, it’s a good idea to get professional help. An experienced sign company can help you with everything from design to installation. They can give you advice on materials, colors, and lighting and help you create a sign that’s tailored to your business. With the right help, you can create a custom sign that looks great and lasts for years. Call Sign Edge as early as possible in your process so we can guide you through each step.
Your Brand Depends on It!
More than just a physical sign, it’s an integral component of your company’s branding and marketing efforts. By choosing the right office signs, you can define your unique identity and foster customer loyalty in your ideal demographic. Incorporate the tips highlighted above, and you’ll end up with the perfect custom office signs that represents your brand, enhances visibility, and stands out from the crowd.