What is the one thing that can instantly grab a customer’s attention in your competitive market? A comprehensive signage strategy is a great place to start! Custom signs play a crucial role in the marketing world and speak volumes about the business. Whether it be an office lobby or a store window, a custom sign prominently displaying your business name and business logo is the perfect solution to communicate and inform potential customers. From high-tech digital signage to traditional hand-painted signs, there are several different types of signage available that cater to specific business needs. Let’s dive into the different types of signage that exist to help business owners get the message out!
Vehicle and Trailer Wraps
If you are looking for an out of the box way to market your business, then vehicle and trailer wraps are perfect. They are custom designed wraps that transform the simple vehicle to a creative mobile advertisement. They are perfect for businesses that are always on the move, as they help in increasing brand visibility and are cost-effective. Generally made of sturdy materials that can withstand extreme weather conditions, a well done vehicle wrap can keep it’s luster for years.
Channel Letters
Channel letters are three-dimensional letters commonly used as building signs. They can be made of aluminum, steel, acrylic faces and backs, and a variety of other substrates. Channel letters are usually illuminated with electric lamps, making them visible at night as well as during the day.
Dimensional Letters
Letters made from raised materials, such as wood, metal, and plastic, are called dimension letters. Adding dimension to your signage with dimensional letters is a great way to add interest. Dimensional letters can be used indoors or outdoors, and can be illuminated for extra impact.
Real Estate Signs
Real Estate Signs are essential for realtors to communicate property listing information, as well as for directional and informational purposes. They range in size and shape and play a vital role in attracting potential clients. Your signage company should offer a variety of real estate sign products and services, including street signs, directional signs, open house signs, and more.
Monument Signs
Monument signs are free-standing signs that are placed at the entrance of a building. These signs complement the building’s architecture, and their designs range from traditional to modern. Monument signs are a great way to make a statement and grab attention. They are often used by businesses as an entrance sign, or to mark the location of a business or development. Monument signs can be made from a variety of materials, including stone, brick, stucco, metal, and wood.
Post and Panel Signs
Post and panel signs are one of the most versatile sign types available on the market. Post and panel signs can be used for a variety of purposes, including wayfinding, directional signage, and identification. Post and panel signs are easy to install and do not have a large footprint so they can be installed with minimal disruption of existing landscaping.
Wall Murals
Are you envisioning a wow factor for your business’s interior or exterior walls? Well, wall murals are perfect for you then. A quality wall mural is a custom-designed mural that tell a story about your business and create a unique atmosphere. Your wall mural can be a striking, artistic take on your company’s overall theme or can highlight some common uses of your products or services.
All the above signage types cater to specific business needs, and understanding the requirements is crucial to choose the right type. Each type of sign has different features, benefits, and costs. Therefore, it is essential to think carefully about the purpose and location of the sign and choose the one that aligns with the business needs. In conclusion, signs are an essential marketing tool and help businesses stand out from their competitors. Working with a professional sign company that can take all of the graphic design, manufacture, and installation can make all the difference. Reach out to the professionals at Sign Edge to make sure you choose the perfect sign type, and make a lasting impression!